Mr. Froberg has worked in the life science tools industry for over 20 years serving in a variety of roles from product management to sales channel/distribution management to senior level positions in sales & marketing and operations. He has worked for some of the leaders in the industry including Sigma Aldrich and VWR Scientific, as well as with leading genomic services companies. Cal founded Scientific Sales Solutions over seven years ago which helps sales organizations connect to and develop business with life science research organizations in academia, government and private research institutes. Additionally, he serves as a consultant to early stage companies in the area of sales, marketing and operations. Mr. Froberg has a Bachelor of Science degree from Texas A&M University.