Meet our team

The Best Solutions for Buyers, Suppliers & End-Users

At S3 we work diligently to provide the best vendor show experience for everyone involved.  With over 7 years in this business and over 30 years of combined experience in the life science tools and event planning space we know what it takes to do this.  As a small family based business we have the flexibility and the sense of urgency to meet a variety of needs from both the supplier and the institute’s perspective.  Contact us to see how we can help you.

Cal Froberg


Mr. Froberg has worked in the life science tools industry for over 20 years serving in a variety of roles from product management to sales channel/distribution management to senior level positions in sales & marketing and operations. He has worked …

Tracey Grace


Ms. Grace has worked for S3 for over 4 years, helping the company grow substantially during this time. Tracey serves as our event coordinator responsible for all aspects of coordinating with the institutes on dates, location and logistics. Tracey’s background …

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