Vendor Show

S3 IS BACK!!! We are pleased to announce that Julie Mecham is taking the role and responsibility of Executive Director of Events and will working hard to bring S3 back to its pre-Covid standing.  We are extremely sad to have lost Tracey Grace this past September which is why you have not heard from S3. Cal Froberg, the founder and owner of S3, will serve in an advisory capacity to Ms. Mecham as she starts this journey.  She has significant experience in event planning and customer satisfaction roles. Her passion for service and delighting the customer plus her warm personality are a perfect fit to continue the legacy of S3 and the service levels that our dedicated following have grown to expect from the S3 events

With over 30 years in the Life Science Industry, our mission is to help researchers and suppliers achieve their goals by providing a range of services that brings value to everyone involved. By understanding the needs of the bench scientist, the individual sales representatives and the business needs of their respective organizations, S3 is able to offer a suite of services to help everyone do their jobs better.

Our experience in sales, marketing, operations and “on the bench” enables S3 to effectively determine what value needs to be delivered. As your trusted partner, we will strive to understand your individual needs and will diligently pursue the solution for that need. Our services include product show events, consulting, sourcing and recruiting. With our extensive network of resources across the scientific marketplace in both industry and academia, S3 will exceed your expectations.


For over 7 years, S3 has coordinated and organized on-site research products shows throughout the US. Our shows are no-hassle events since we take care of all the details making it easy for you, the vendor, to do what you do best. We promote heavily via email and on-site marketing ensuring that the events are well attended by the right prospects. Even more, we don’t split or share cost for food, tables, etc. You pay one flat fee that is easy on your budget. Why pay significantly more for average results? You will be pleased with the results that S3 delivers. Just ask around.

Product Shows

S3’s expertise in sales, marketing and operations can help fulfill a short term need or to tackle a project that you simply don’t have the resources for. Whether it’s for a short duration or a project of greater magnitude we can help.

Consulting

Who are our customers?

What institutes do we work with?

Happy Clients

Katie Johnson

Greiner Bio-One

“I have been a vendor at countless S3 shows over the years, and it is always a pleasure working with Cal and S3. I am continuously impressed with the planning and organization that goes into each show, as well as the customer turn out and follow up lead list. The S3 shows provide access into secured accounts that are otherwise difficult to visit. I look forward to working with Cal and attending the S3 shows for years to come!”

Chris Hebel

LC Sciences

“There are a few companies that produce vendor shows at research institutions in Texas but I always choose to go with S3 when possible. Cal does a great job of promoting the shows and attendance by key decision makers is always high. I feel I’m getting more value with S3 as their costs are substantially lower than the others with better return. On more than one occasion, Cal has made room for LC Sciences at otherwise full or invite only shows.”

Chris Rogers

Harlan Laboratories

“I have attended shows with S3 for about 3 years now. S3 coordinates shows that provide easy access to otherwise inaccessible customers for a reasonable price. Cal and Tracey conduct themselves professionally and are prompt in providing generated leads after each show. The connection that occurs at these shows between vendors and customers has led to enhanced customer relationships and increased my sales numbers. I highly recommend S3!”

Ric Sugarek

Integrated DNA Technologies

“I attend the S3 shows whenever I’m able. These are well advertised shows, with other quality vendors, and they are timed with consistency throughout each location. The attendees are familiar with the shows’ format, and genuinely interact with vendors, and have actively sought me out due to my attendance. S3 also pursues new venues in order to provide vendors with new access to research sites, and the leads are always provided quickly and consistently.”