Mr. Froberg founded S3 in 2010 and fostered its growth to be one of the leading life science vendor show providers in the country serving the industry with over 80 events annually in key institutes throughout the US. He is now serving in an advisory capacity to S3 and has worked in the life science tools industry for over 30 years serving in a variety of roles from product management to sales channel/distribution management to senior level positions in sales & marketing and operations. He has worked for some of the leaders in the industry including Sigma Aldrich and VWR Scientific, as well as with leading genomic services companies. Cal’s focus when starting Scientific Sales Solutions over sixteen years ago was to help sales organizations connect to and develop business with life science research organizations in academia, government and private research institutes. Mr. Froberg has a Bachelor of Science degree from Texas A&M University.
